Sample underwriting on-air script promotional copy. Work with your program director to create promos that work for your station.

  Every day your hear our announcers say “Support for programming is made possible in part…” and then mention the names of local businesses and non-profit organizations. These groups already know the value of the [Station] audience and have chosen to make public radio part of their marketing mix. If you’d like to learn what these folks already know, call xxx-xxxx today. Public radio programs attract educated consumers and business decision-makers. You can reach this highly…