Tag: Promotion
How to Choose Inclusive Images for Public Media Marketing
Webinar: What Stations Are Doing to Build Relationships With New Digital Audiences During COVID-19
Proof of Performance Promos May Help You Gain Trust and Grow Audience
Connect your station’s coverage of a historic political moment with an awareness of the singular value of public media's service.
The Paradox of Bias in Marketing and Fundraising
Understanding bias can help you avoid perpetuating harmful stereotypes and alienating new audiences that are key to public media's survival.
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WGBH On-Air Underwriting Promos/Testimonials
Examples of how WGBH use underwriting testimonials on-air.
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Sample On-Air Sponsorship Promo Copy
Sample on-air sponsorship promotional copy. Work with your program director to create promos that work for your station.
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OPB On-Air Promo Copy
Sample copy for on-air underwriter testimonials.