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Tag: Promotion

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Post in Equity & Inclusion

How to Choose Inclusive Images for Public Media Marketing

Tagged with: Diversity, Equity, and Inclusion  Marketing  Promotion  Testimonials 

Resource in Membership

Webinar: What Stations Are Doing to Build Relationships With New Digital Audiences During COVID-19

What stations are doing to serve, engage, and build loyalty among newly-growing digital audiences.

Tagged with: COVID-19  Email  Membership  Promotion  Social Media  Webinars 

Post in Audience Development

Proof of Performance Promos May Help You Gain Trust and Grow Audience

Connect your station’s coverage of a historic political moment with an awareness of the singular value of public media's service.

Tagged with: Elections  New Audiences  On-Air Scripts  Promotion 

Post in Equity & Inclusion

The Paradox of Bias in Marketing and Fundraising

Understanding bias can help you avoid perpetuating harmful stereotypes and alienating new audiences that are key to public media's survival.

Tagged with: Corporate Support  Leadership  Major Giving  Marketing  Membership  Promotion 

Member Only Content

Resource in Corporate Support

WGBH On-Air Underwriting Promos/Testimonials

Examples of how WGBH use underwriting testimonials on-air.

Tagged with: Client Communication  Promotion  Testimonials 

Member Only Content

Resource in Corporate Support

Sample On-Air Sponsorship Promo Copy

Sample on-air sponsorship promotional copy. Work with your program director to create promos that work for your station.

Tagged with: Client Communication  Promotion  Sales Prospecting 

Member Only Content

Resource in Corporate Support

OPB On-Air Promo Copy

Sample copy for on-air underwriter testimonials.

Tagged with: Client Communication  Promotion  Sales Prospecting 

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