As podcasting continues its explosive growth – from consolidation and investment at a national level, to new audience highs – it can be hard to keep up with the daily industry updates, not to mention the corresponding marketing and sponsorship trends.
Whether you are already successfully selling your station’s podcast(s), or perhaps just beginning to think about monetization, it’s important to understand the evolving landscape and where public media falls within it, in order to articulate the unique value your station’s podcast inventory offers to your clients and prospects.
In this special 30-minute webinar, National Public Media COO Bryan Moffett helps us make sense of the current national podcast sales landscape, setting the stage for continued discussions and station success sharing at the PMDMC this July.