Examples of how WGBH use underwriting testimonials on-air.

TRACK 1 (jazz music) BCO:  It’s a natural, ‘GBH listeners are our audience. Interviewer:  Sean Roberts, Executive Director, Boston Classical Orchestra, a WGBH sponsor. BCO:  ‘GBH’s audience is music lovers.  They’re not just classical music lovers, they’re discerning people.  They’re bright people who think about what’s important what’s around them.  They’re also very interested in other forms of the arts as well.  There’s a lot of cross-pollination, in the cultural world. Interviewer:  To learn more…