Build loyalty among your gift club members with monthly personalized engagement designed just for them.
The goal of promoting and managing a gift club is to offer members more personalized engagement than in membership, but not to treat each gift club member as a major gift prospect. A gift officer should not be making an individual fundraising plan for all 450 members of the President’s Circle, for example. Instead, they should take the messaging from major giving and use it with membership techniques to foster engagement and loyalty from these…
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