The goal of promoting and managing a gift club is to offer members more personalized engagement than in membership, but not to treat each gift club member as a major gift prospect. A gift officer should not be making an individual fundraising plan for all 450 members of the President’s Circle, for example. Instead, they should take the messaging from major giving and use it with membership techniques to foster engagement and loyalty from these donors.
Plan an Activity for Gift Club Members
Document donor info, goals, and next steps with this sample outline of a lunch with the GM.
Sample Donor Event Planning Checklist
Capture the most important donor objectives alongside all of the tasks needed to execute a large event in this sample multi-departmental planning sheet.
Calling Gift Club Donors on the Phone
Say thank you and learn more about their reasons for giving using these talking points.
Sample Station Impact Report
Show donors how they’re making a difference with a summary of station accomplishments.
