Major Giving Prospect Identification, Discovery, and Qualification

THE RIGHT PORTFOLIO LEADS TO MORE AND BIGGER GIFTS
Build your most promising portfolio with a select number of qualified prospects.
A major giving portfolio is the soil from which you grow your major giving success. If your portfolio is regularly refreshed to only include a limited number of qualified prospects, your chances of successfully cultivating and soliciting those prospects will be much higher. Even the best major gift officers cannot do good work with a bloated portfolio of 300 names found from other organizations’ donor lists. Be disciplined about removing donors who are no longer…

Gwen Colwell
Major Giving Advisor
(206) 451-7430
(Pacific Time Zone)
gcolwell@greaterpublic.org
Main contact for major giving, mid-level giving, and capital campaigns
Must have resources
Prospect Research
- Example: Prospect Information Form
- Prospect Research Resource List
- Major Donor Prospect Ranking Tool
Discovery and Qualification