A Consumer’s Guide to CRM Systems for Public Media

Choosing the right CRM system for your station and your audience is a critical decision. For stations with the resources to research their options thoroughly, the sheer complexity of available CRM platforms can be overwhelming. For stations with more limited means, exploring a CRM conversion might be too daunting to even consider, much less implement. This guide, funded by Greater Public and independently researched and written by Tech Impact’s Idealware, is designed to save your…