Creating Engaging Development Newsletters

Create newsletters that strengthen brand and cultivate belonging Navigate this page Effective copywriting inspires and sings. It’s focused and direct, personal and positive. And it doesn’t sound or read much like institutional boilerplate. Rather, it sounds like a trusted friend having a conversation with you about their favorite public radio station.Whatever it is you’re writing – a fundraising letter, web copy, an automated email response – read it aloud and listen to the voice you’re…