Here you'll find concrete tips and best practices you can use to make your writing as powerful as it can be.

Effective copywriting inspires and sings. It’s focused and direct, personal and positive. And it doesn’t sound or read much like institutional boilerplate. Rather, it sounds like a trusted friend having a conversation with you about their favorite public radio station. Whatever it is you’re writing – a fundraising letter, web copy, an automated email response – read it aloud and listen to the voice you’re creating. Make sure that voice sounds friendly and open, consistent…