In this resource, you’ll find ideas and tools to get you started in public radio membership, and to move your program forward to the next level.
Public radio is immensely satisfying as a public service that millions of listeners willingly and passionately support year after year. It’s also a unique fundraising opportunity because public radio is its own primary channel for reaching donors, and decades of fundraising experience at hundreds of stations across the country have given us a strong suite of data-proven best practices. Of course, some differences also exist between stations that make it important to vary tactics from…
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