Membership Essentials Toolkit

Public radio is immensely satisfying as a public service that millions of listeners willingly and passionately support year after year. It’s also a unique fundraising opportunity because public radio is its own primary channel for reaching donors, and decades of fundraising experience at hundreds of stations across the country have given us a strong suite of data-proven best practices. Of course, some differences also exist between stations that make it important to vary tactics from…