Prioritizing Online Revenue

Create an online giving experience that’s easy, fast, and rewarding for donors. Online revenue is incredibly important to membership programs in public media. Donors expect online giving to be fast, low-effort, and rewarding. Many public media membership programs are not capturing and stewarding online donors effectively, which leads to a significant loss of revenue. When you work to ensure that your online giving experience is welcoming for donors, it sets them up to give again…