Don’t let emotion overwhelm logic. Greater Public designed this calculator to anchor decision-making with your benchmarks data about the financial health of your station.
This calculator is an indicator, a tool to help you make your case, not a guarantee of success or failure. Ultimately the decision is yours.
And remember, just because you’re ready (or not) for a shortened drive now doesn’t mean that will remain true.
To get started, pull up your 2019 Greater Public Benchmarks Trend Report and follow the prompt below to expand the tool:
If your station isn’t a 2019 benchmarks participant, contact Jay Clayton (jclayton@greaterpublic.org).