Webinar: Advanced Digital Ads for Fundraising: A 2-Part Series

Both sessions presented by Rachael Wolber, Vice President, M+R; Julia Laver, Account Supervisor, Digital Fundraising & Advocacy, M+R; and Conor Armien, Associate Media Director, M+R

  • Jul 23, 2024 2:00pm
  • Eastern Time Zone
  • |
  • 60 minutes
It can be hard to keep up with the ever-changing world of digital ads. Platform rules are constantly changing and it’s critical to stay ahead of the curve, move nimbly into new spaces, work with—or around—targeting limitations, and change tactics entirely to make sure your program is reliably reaching new audiences, converting donors, and building awareness. This two-part webinar series focuses on digital ads for engagement and membership. You’ll leave both sessions with new ideas…

It can be hard to keep up with the ever-changing world of digital ads. Platform rules are constantly changing and it’s critical to stay ahead of the curve, move nimbly into new spaces, work with—or around—targeting limitations, and change tactics entirely to make sure your program is reliably reaching new audiences, converting donors, and building awareness.

This two-part webinar series focuses on digital ads for engagement and membership. You’ll leave both sessions with new ideas and strategies to improve your reach, and experiment with new platforms. Join us to learn how to create cutting-edge campaigns, and how to advance into video ads.

Part 1: Ads Program Beyond Facebook and Search
Tuesday, July 16 at 2 p.m. Eastern / 11:00 a.m. Pacific
This session will focus on iOS 14 / Cookie-tracking changes and implications; native; and connected TV, among other topics.

Watch the recording of Part 1 >>

Part 2: Building Awareness and Attribution
Tuesday, July 23 at 2 p.m. Eastern / 11:00 a.m. Pacific
This session will focus on how awareness campaigns can help with common program challenges; how to measure impact; attribution: full-funnel approach and assessing successful different channels, among other topics.

Watch the recording of Part 2 >>