Cume audience, which is the number of listeners who tune into a station for five minutes or more, continues to shrink at many public radio stations. The pandemic accelerated the decline and most stations have not since recovered, but that doesn’t mean our hands are tied. Join the Radio Research Consortium’s Dave Sullivan and WHYY’s Audio General Manager, Joan Cherry Isabella, for a deep dive into public radio’s struggle with cume and what could help turn the tide.
Webinar: Are Cumes in Crisis? Important New Audience Insights for Public Radio
Presented by Dave Sullivan, PPM Client Services Manager, Radio Research Consortium, and Joan Cherry Isabella, Audio General Manager, WHYY
- Aug 17, 2023 2:00pm
- Eastern Time Zone
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Cume audience, which is the number of listeners who tune into a station for five minutes or more, continues to shrink at many public radio stations. The pandemic accelerated the decline and most stations have not since recovered, but that doesn’t mean our hands are tied. Join the Radio Research Consortium’s Dave Sullivan and WHYY’s Audio General Manager, Joan Cherry Isabella, for a deep dive into public radio’s struggle with cume and what could help…