Maximize corporate support sales and meet clients’ needs by setting rates, managing inventory, and creating packages that reflect the demand for and value of public media.
Learn about donor behavior with a deep dive into M+R’s Benchmarks, featuring digital data from email, social media, and texting.
Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.
Elevate your relationships with digitally savvy clients by improving your digital-ad traffic and operations.
Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.
Set the right prices on a variety of digital ad products while smartly managing your inventory.