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Tag: Metrics

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Post in Corporate Support

Is Radio Still a Strong Marketing Choice?

Tagged with: Case Development  COVID-19  Market Research  Metrics  Sales Prospecting  Sales Strategy  Value Proposition 

Member Only Content

Resource in Membership

Webinar: The State of the System in Public Radio and TV Membership

Join us this year in advance of the PMDMC for a critical discussion about where membership is now and where it’s going.

Tagged with: Metrics  New Members  On-Air Drives  Strategy  Webinars 

Member Only Content

Resource in Corporate Support

Setting Rates and Packaging Your Inventory

Maximize corporate support sales and meet clients’ needs by setting rates, managing inventory, and creating packages that reflect the demand for and value of public media.

Tagged with: Inventory Management  Metrics  Pricing  Rate Card  Sales Goals  Sales Manager  Sales Process  Share of Voice (SOV) 

Resource in Membership

PMDMC Summer Series | State of the System in Public Radio/TV Membership

Get a grasp on today’s fundraising climate with the latest data on new donors and sustainers during the State of the System.

Tagged with: Benchmarks  Membership  Metrics  On-Air Drives  PMDMC 2020 Summer Series  Strategy  Webinars 

Member Only Content

Resource in Membership

Webinar: M+R’s Benchmarks and What They Mean For Your Station

Learn about donor behavior with a deep dive into M+R’s Benchmarks, featuring digital data from email, social media, and texting.

Tagged with: Benchmarks  Email  Market Research  Metrics  Online Giving  Social Media  Webinars 

Member Only Content

Resource in Corporate Support

Webinar: Demystifying Nielsen Ratings for Development Professionals

Be a more strategic fundraiser by learning to interpret Nielsen data, from TSL to Cume and listener hours.

Tagged with: Data Management  Measuring and Reporting Impact  Media Knowledge  Metrics  On-Air Sponsorship  Public Media 101  Webinars 

Member Only Content

Resource in Membership

Webinar: Results of the Fall Drive Station Survey

Hear about other stations' experiences with their fall, 2019 on-air drives.

Tagged with: Membership  Metrics  Webinars 

Member Only Content

Resource in Membership

Webinar: The Zen of KPIs: Bringing Focus to Your Organization

A PMDMC19 encore webinar: Learn to define your mission-driven key performance indicators and align them across your organization.

Tagged with: Data Management  Guidelines  Metrics  Public Media 101  Strategy  Webinars 

Member Only Content

Resource in Corporate Support

How to Launch Podcast Sponsorship

Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.

Tagged with: Ad Serving  Digital Sponsorship  Guidelines  Metrics  Podcasting  Pricing  Sales Process 

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