Webinar: Best Practices in On-Air Fundraising: A 3-Part Series

All sessions presented by Jay Clayton, Individual Giving Advisor for Greater Public. Part 3 (Air Checking) will also be presented by Kelsey McConnell, Program Director of Classical California and Jacquie Fuller, Assistant Program Director of KUTX Austin.

  • Sep 26, 2024 2:00pm
  • Eastern Time Zone
  • |
  • 60 minutes
On air fundraising is as hard as it has ever been for stations. Many public media stations are working as hard – if not harder – for fewer donors and less money. Several factors contribute to this and some of them are out of our control. What is in our control is how effectively we pitch, produce, and evaluate our drives for the best possible performance. In this three-part webinar series, we will share best…

On air fundraising is as hard as it has ever been for stations. Many public media stations are working as hard – if not harder – for fewer donors and less money. Several factors contribute to this and some of them are out of our control. What is in our control is how effectively we pitch, produce, and evaluate our drives for the best possible performance. In this three-part webinar series, we will share best practices in pitching, producing, and air-checking.

Part 1: Pitching
Tuesday, September 10 at 3 p.m. Eastern / 12:00 p.m. Pacific
This session focuses on selling listeners on the value and importance of supporting your station.

Watch the recording of Part 1 >>

Part 2: Producing
Thursday, September 19 at 3 p.m. Eastern / 12:00 p.m. Pacific
Inspire listeners to give with well-produced member drives that build a focused, compelling narrative about how their support makes a difference.

Watch the recording of Part 2 >>

Part 3: Air Checking
Thursday, September 26 at 2 p.m. Eastern / 11:00 a.m. Pacific
Inspire listeners to give with well-produced member drives that build a focused, compelling narrative about how their support makes a difference.

Watch the recording of Part 3 >>