Membership programs are the lifeblood of station sustainability and should be consistently reviewed for improvement.
In this webinar, we’ll examine a top-performing membership program to learn how the station acquires and retains donors, and uses data to find opportunities for growth in a program that already performs at its peak potential. We’ll also discuss how shortening on-air drives can hinder efforts to educate potential new members about why their support is important. Join us to learn some of the most successful ways to turn listeners into givers, year after year.…
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