The past year saw a decline in givers at many news stations across the country. Many music stations fared better. Will these trends continue into the fall or will news stations rebound leading up to the midterms? On-air fundraising serves as a bellwether for public media membership programs. Join us for a robust discussion about fall drives. Share your ideas and expectations and find out what your colleagues anticipate for this all-important fundraising season.
Webinar: Fall 2022 On-air Fundraising Kick-off
Presented by Jay Clayton, Individual Giving Advisor at Greater Public; and Becca Pattermann, On-air Fundraising Manager at Wisconsin Public Radio
- Jul 26, 2022 2:00pm
- Eastern Time Zone
- |
- 60 minutes
The past year saw a decline in givers at many news stations across the country. Many music stations fared better. Will these trends continue into the fall or will news stations rebound leading up to the midterms? On-air fundraising serves as a bellwether for public media membership programs. Join us for a robust discussion about fall drives. Share your ideas and expectations and find out what your colleagues anticipate for this all-important fundraising season.