These corporate support best practices provide the foundation for successful public media underwriting sales.
Three timely, credit-related issues that deserve attention.
Master IRS compliance with this update by John Crigler, attorney for Garvey, Schubert, Barer.
Understand six FCC underwriting rulings from 2009, the last of which included an explicit warning that the FCC plans to get tough on underwriting violations.
The template is based on FCC guidelines and rulings as well as the National Standards for Underwriting Credits.
Understand the role of the FCC in public media, as well as what defines acceptable sponsorship copy.
The online playing field is in a state of constant evolution. This doesn’t mean you shouldn’t play. It simply means that you need to be flexible and ready to adjust your practices and guidelines to adapt to the shifting landscape.