Resource Category: Adapting On-Air Drives to Digital Fundraising Toolkit
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The Basics of Digital Fundraising
Learn to identify what you’re trying to achieve and who you’re trying to reach with your digital campaign.
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Paid Digital Campaign Promotions
Leverage paid advertising to effectively reach new audiences, increase donations, and cultivate existing donors.
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Digital Fundraising on Your Owned and Earned Platforms
Acquire digital campaign tips to use on your own channels and leverage on others’ channels.
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Using Metrics to Evaluate and Adjust Digital Campaigns
Measure and optimize your digital campaigns using key metrics to maximize your fundraising impact.