A well-run direct mail program is essential to the success of your station’s membership program. A successful mail program will deliver:
- Positive net revenue and acquisition of new donors
- More donors who donate year after year through direct mail (year-over-year retention from direct-mail donors is typically more than twice as high as on-air, non-sustainer donors)
- Targeted audience that still responds to direct mail
Why Outsource Direct Mail to Us?
Running a successful direct mail program in-house can be very hard to do. Here are the barriers organizations tell us they face:
These barriers mean many stations don’t or cannot effectively fundraise through direct mail.
Current co-op participants range from KXCI in Tucson to WBUR in Boston. You’ll see positive net revenue from the gifts that come in from each mail campaign and the staff time freed up for other essential tasks.
Find Your Plan
Acquisition List Rental
Full Service Acquisition
List Rental and Targeting Strategy
Affordable, curated acquisition mailing lists built on performance data from thousands of successful public media mailings. Cooperative buys free you from list minimums.
Printing and Mailing
High quality, personalized laser printing. No more endless lettershop changes. No more trips to the post office. You receive confirmation of on-time delivery while we handle the burdensome bulk-mail-date coordination.
Copy and Creative
Use our proven, continuously-optimized copy packages, personalized for your station.
No more hours spent juggling databases to check for duplicate or do-not-mail names. Make your direct mail dollar go further with a duplicate-free, compliant, highly deliverable file.
Complete Program Management and Strategy
Augment your team! We create budgets, schedules, and strategy for your program including add-gift, acquisition, and renewals.
Or Work With Us to Customize Any Single Mailing
We work with more than 100 stations on customized mail plans that meet individual needs. Ask us about creating a single add-gift, sustainer upgrade, or lapsed campaign. We’ll work with your needs to create a mail solution for any campaign of any size.
With our co-op model, mailing with Greater Public is as affordable as it gets. We work with our lettershop vendors to secure the most economical rates so you can retain more revenue for your station.
- Pricing for full service acquisition starts at $650 per 1,000 pieces mailed which includes printing, postage, and list rental fees.
- Single campaign mailings (i.e. lapsed, add gift) start at $485 per 1,000 mailed, including postage.
How Do I Sign Up?
For the acquisition list rental co-op, please read the co-op requirements and specifications, which provide background, definitions, expectations, and responsibilities.
Winter 2022-23 acquisition dates are now open. To sign up to participate in the upcoming acquisition list co-op buy, fill out the online form. By submitting the form, you are agreeing to the terms outlined in the form and on this page.