Direct Mail and Email Appeal Campaigns

  9 Tips for Optimizing Your Campaign Series 1. Make these campaigns your own! Add in local content to connect more deeply with your listeners. Some of the campaigns in this collection include recommended places to add local shows, hosts, or regional cities and towns. 2. Make sure it’s readable. Keep font-size large enough for older eyes. Keep the paragraphs indented and the margins wide. 3. Optimize your donation form. Make your reply form clean,…