Collaborate with peer stations to develop actionable strategies from our national audience data.
Workshop Series Overview
Don’t just hear about the research—apply it. These workshops take the insights from the RUN University webinars and put them directly into your hands. This isn’t another presentation; it’s a dynamic opportunity to brainstorm, strategize, and develop concrete implementation plans with peer stations. Workshops are ideal for station leaders, program managers, and content creators ready to translate findings into action.
Webinar attendance is recommended to provide context, but the workshops are where you’ll truly connect with colleagues and craft solutions. Advance registration is required for all workshops, and attendance will be capped in order to facilitate group discussion.
Please note: The RUN University workshops will not be recorded. The webinars will be recorded and available on demand after they take place.
Here are full descriptions of the workshops:
Fundraising Week Workshop: Fundable Ideas and Funding Strategy
Wednesday, June 4 at 2:00-3:30 p.m. ET / 11:00-12:30 p.m. PT
Presented by Chris Schiavone and Phil Cook, City Square Associates; and Margaret Hunt, Hunt Philanthropic, SRG
Given public media’s multiple funding challenges, RUN comes at an especially good time, because it both helps make the case for the importance of public media to local communities and showcases the kinds of ideas that major donors and foundations may want to fund. Discussion will center on practical ways to leverage the learning from the RUN study for revenue growth.
Please note: The RUN University workshops will not be recorded.
Registration has now closed for this workshop.
Marketing Week Workshop: Telling our Story, Reaching People Where they Are
Wednesday, June 11 at 2:00-3:30 p.m. ET / 11:00-12:30 p.m. PT
Presented by Chris Schiavone and Phil Cook, City Square Associates; and Briana O’Higgins, Greater Public
Although public media is well-suited to meet many unmet community needs, the research reveals the gaps in people’s awareness and understanding of public radio and what it would take to bridge those gaps. We’ll look at situations on both owned and non-owned platforms, and at the kinds of brands, messages, and channels that are best suited to finding people where they are.
Please note: The RUN University workshops will not be recorded.
Registration has now closed for this workshop.
Music Week Workshop: Using Music to Build Community and Uplift Audiences
Wednesday, June 18 at 2:00-3:30 p.m. ET / 11:00-12:30 p.m. PT
Presented by Chris Schiavone and Phil Cook, City Square Associates; and Tamberly Ferguson (WDAV) and Matt Reilly (KUT)
RUN shines a spotlight on the broad popularity of music and the contributions to people’s music enjoyment that local public media organizations are especially well-suited to make. From new artist discovery to live, local events and the event calendars designed to help people find them, we’ll talk about what’s worked in local markets and brainstorm additional strategies for achieving maximum impact in the music space.
Please note: The RUN University workshops will not be recorded.
News Week Workshop: Content and Audience Development in the News Space
Wednesday, June 25 at 2:00-3:30 p.m. ET / 11:00-12:30 p.m. PT
Presented by Chris Schiavone and Phil Cook, City Square Associates; and Kevin Dale (CPR) and David McGowan (WJCT)
RUN findings include a wealth of information about people’s preferences, behaviors and choices in the news and information space. It spotlights the integral role that local storytelling can play in content strategy and the desire people have to be uplifted and connected with others in their communities. We’ll address the significant trust vacuum in the news space and the role that public radio can play in filling that gap.
Please note: The RUN University workshops will not be recorded.