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Tag: Engagement

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Post in Audience Development

How to Use “Outside Thinking” to Develop Public Media Audiences

Tagged with: Engagement  Leadership  Market Research  Marketing  New Audiences 

Post in Membership

Mohn Gifts Signal the Importance of Station Relationships

Tagged with: Donor Acknowledgement  Donor Stewardship  Engagement  Social Media 

Post in Membership

Authentic Representation Through On-Air Fundraising

Authentic representation within an organization is the best way to reflect the diverse voices in the community you serve.

Tagged with: Diversity, Equity, and Inclusion  Email  Engagement  On-Air Drives 

Post in Audience Development

How the Pandemic Prepared Public Media to Build an Audience-Centered Culture

By rethinking what we do for our communities and how, many organizations developed the skills needed to embrace change and improve audience service.

Tagged with: Corporate Support  COVID-19  Engagement  Leadership  Major Giving  Membership 

Resource in Membership

Webinar: Building an Audience-Centered Culture: A Case Study from KERA

Learn how KERA has cultivated an audience-centered culture that responds to audience expectations in this two-part webinar.

Tagged with: Engagement  New Audiences  New Members  Renewals  Webinars 

Post in Membership

WXPN's Virtual 5k Brings Surprising Results

Learn about the audience engagement and revenue potential of virtual events.

Tagged with: COVID-19  Engagement  Events 

Post in Audience Development

Using Audience Personas to Guide Your Fundraising Activities

Create fictional people based on data and insight to guide new product or project development.

Tagged with: Engagement  New Audiences 

Member Only Content

Resource in Membership

Greater Public’s Digital Fundraising Challenge Groups

Improve your online giving success with the help of a cohort of peers who will guide, motivate, and challenge your efforts.

Tagged with: Email  Engagement  New Members  Online Giving 

Member Only Content

Resource in Membership

PMDMC Summer Series | Digital Transformation: Lessons from Table Stakes

Quentin Hope will introduce Table Stakes and its success in building digital audiences and revenue across news organizations.

Tagged with: Engagement  Format: News  New Audiences  PMDMC 2020 Summer Series  Webinars 

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