Tag: Format: News
On-Air Fundraising Scripts
Download and customize these on-air fundraising script samples for your next member drive.
When Breaking News Breaks Your Sponsorship Budget
When to Stop an On-Air Drive Due to Major News
When deciding whether or not to interrupt fundraising due to breaking news, remember that your public service to your audience is your primary obligation.
Direct Mail and Email Appeal Campaigns
Save time and money with proven year-round campaign copy that’s ready for you to customize and send. You’ll find letter and email add-gift, renewal, and lapsed templates for all formats: news, classical, jazz, and triple-A.
PMDMC Summer Series | Digital Transformation: Lessons from Table Stakes
How to Use Alternate Traffic Logs in Marketron During Breaking News Disruptions
Learn to efficiently change Marketron logs in order to accommodate the shift in underwriting inventory during the upcoming impeachment hearings.
Sample Gift Club Scripts, Letters, Emails
Invite donors to join your gift club, or to renew or upgrade their gift club membership using these examples.
How Positive On-Air Messaging Can Remedy Listeners' News Fatigue
Embrace on-air messaging that is positive and engaging in order to combat the news fatigue that studies show is a reality among public radio listeners.
How KUOW Brings Journalism to Social Media Using Instagram
How one social media producer brings journalism and storytelling to Instagram, doubling her station's followers in one year.