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Tag: Format: News

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Member Only Content

Resource in Membership

PMDMC Summer Series | Digital Transformation: Lessons from Table Stakes

Quentin Hope will introduce Table Stakes and its success in building digital audiences and revenue across news organizations.

Tagged with: Engagement  Format: News  New Audiences  PMDMC 2020 Summer Series  Webinars 

Post in Membership

When to Stop an On-Air Drive Due to Major News

When deciding whether or not to interrupt fundraising due to breaking news, remember that your public service to your audience is your primary obligation.

Tagged with: COVID-19  Format: News  On-Air Drives 

Post in Corporate Support

How to Use Alternate Traffic Logs in Marketron During Breaking News Disruptions

Learn to efficiently change Marketron logs in order to accommodate the shift in underwriting inventory during the upcoming impeachment hearings.

Tagged with: Format: News  Traffic 

Member Only Content

Resource in Major and Planned Giving

Sample Gift Club Scripts, Letters, Emails

Invite donors to join your gift club, or to renew or upgrade their gift club membership using these examples.

Tagged with: Additional Gifts  Direct Mail  Email  Format: Classical  Format: Jazz  Format: News  Gift Club  Lapsed  Major Giving  Mid-Level Giving  On-Air Scripts  Renewals  Telemarketing  Year-round Scripts 

Post in Corporate Support

When Breaking News Breaks Your Underwriting Budget

Get ideas about how to make up corporate support revenue from missed sponsorship credits due to the impeachment hearings.

Tagged with: Donor Acknowledgement  Format: News  Traffic 

Post in Membership

How Positive On-Air Messaging Can Remedy Listeners' News Fatigue

Embrace on-air messaging that is positive and engaging in order to combat the news fatigue that studies show is a reality among public radio listeners.

Tagged with: Format: News  On-Air Drives  On-Air Scripts 

Post in Audience Development

How KUOW Brings Journalism to Social Media Using Instagram

How one social media producer brings journalism and storytelling to Instagram, doubling her station's followers in one year.

Tagged with: Format: News  New Audiences  Social Media 

Post in Audience Development

How Michigan Radio Uses Instagram to Cultivate Audience Engagement

Discover the ways in which Michigan Radio uses its Instagram Stories and feed to cultivate a new and different audience.

Tagged with: Format: News  New Audiences  Social Media 

Post in Audience Development

Case Study: How Social Ads and Kickstarter Allowed KPCC to Resurrect LAist

Gain confidence experimenting in paid social media by understanding one station's Kickstarter success story.

Tagged with: Format: News  New Audiences  Social Media 

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