Tag: Format: News
Member Only Content
PMDMC Summer Series | Digital Transformation: Lessons from Table Stakes
When to Stop an On-Air Drive Due to Major News
When deciding whether or not to interrupt fundraising due to breaking news, remember that your public service to your audience is your primary obligation.
How to Use Alternate Traffic Logs in Marketron During Breaking News Disruptions
Learn to efficiently change Marketron logs in order to accommodate the shift in underwriting inventory during the upcoming impeachment hearings.
Member Only Content
Sample Gift Club Scripts, Letters, Emails
Invite donors to join your gift club, or to renew or upgrade their gift club membership using these examples.
When Breaking News Breaks Your Underwriting Budget
Get ideas about how to make up corporate support revenue from missed sponsorship credits due to the impeachment hearings.
How Positive On-Air Messaging Can Remedy Listeners' News Fatigue
Embrace on-air messaging that is positive and engaging in order to combat the news fatigue that studies show is a reality among public radio listeners.
How KUOW Brings Journalism to Social Media Using Instagram
How one social media producer brings journalism and storytelling to Instagram, doubling her station's followers in one year.
How Michigan Radio Uses Instagram to Cultivate Audience Engagement
Discover the ways in which Michigan Radio uses its Instagram Stories and feed to cultivate a new and different audience.
Case Study: How Social Ads and Kickstarter Allowed KPCC to Resurrect LAist
Gain confidence experimenting in paid social media by understanding one station's Kickstarter success story.