Draw your gift club members closer with effective appreciation.
Gift club donors need personal, effective recognition that is as timely, noticeable, and heartfelt as our requests for funds. Be sure to build your recognition program before you begin to solicit funds. Repetition matters. Don’t assume people internalize it the first time. This means that emails and mail (and likely phone) should be integral parts of your program. Absence does not make the heart grow fonder. It simply makes you absent – from minds, from…
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