PMDMC Summer Series | Dynamic Messaging for Your Station’s Gift Club
Gift Club donors giving $1,200-$5,000 annually serve as a crucial bridge connecting membership to major giving. They receive more than the transactional benefits of membership to create a more personalized relationship with the organization. The messaging needed for the best solicitation and stewardship of these donors should encourage loyalty and a passion for your mission. Join us to learn how to create clear and compelling messages specifically for your Gift Club donors and prospects on-air,…
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