Crafting an Annual Strategy for Membership Programs

Understand impact factors, your business model, budget, and how to set up analytics. Define strategy using impact factorsFundraising is so central to your organization’s ability to fulfill its mission that it’s essential to start from a broader, strategic view. Don’t start by asking how many pieces of mail you’ll send next year. Instead, zoom out and list your impact factors.Impact factors: what’s happening inside your organization that may affect revenue either positively or negatively, and…