Creating a Respectful Donor Journey

Ensure that every interaction with a listener – member or not – displays exemplary customer service. In a well-run membership program, customer service becomes a key, visible priority not just for membership staff, but for everyone who represents the station in some way, from paid staff to interns to volunteers.COVID has changed what donors expect from the organizations they support. We know that donor queries to nonprofits have increased since 2020. Donors seek simple and…