Creating Winning Email Appeals

Create non-fundraising content that sets the stage for your appeals. For years, marketing experts and technologists have been predicting the death of email due to the rise of social media and messaging apps, but email is not dying. According to the 2021 M+R Benchmarks study of nonprofit digital advocacy, 18% of all revenue raised online comes from email (in public media). For nonprofits generally, the average is 63 emails sent in a year to a…