Creating Winning Email Appeals
EMAIL CAMPAIGNS THAT WORK
Create non-fundraising content that sets the stage for your appeals. For years, marketing experts and technologists have been predicting the death of email due to the rise of social media and messaging apps, but email is not dying. According to the 2021 M+R Benchmarks study of nonprofit digital advocacy, 18% of all revenue raised online comes from email (in public media). For nonprofits generally, the average is 63 emails sent in a year to a…
Jay Clayton
Greater Public Individual Giving Advisor
(781) 598-8822
(Eastern Time Zone)
jclayton@greaterpublic.org
Main contact for individual fundraising; pledge drive strategy; general membership