Cultivation for Membership

Cultivation for Membership

DONORS WHO KNOW THEY’RE MAKING A DIFFERENCE GIVE AGAIN

Develop a cultivation plan that gives donors a sense of belonging. Donor cultivation activities are those that stoke the enthusiasm of a prospective or current donor, increasing their happiness at being a part of your station’s activities and prompting them to give again. Many stewardship activities can double as cultivation activities. Important Improving donor retention is a critical issue in fundraising. The better your station is at keeping donors engaged, and ready to give again…
Jay Clayton

Jay Clayton

Greater Public Individual Giving Advisor

(781) 598-8822 (Eastern Time Zone)
jclayton@greaterpublic.org
Main contact for individual fundraising; pledge drive strategy; general membership