PMDMC Summer Series | Supported by Sustainers: Why and How to Get to 70%
Anne Kendrick, assistant director of annual giving, North Carolina Public Radio; Lindsay Kimball, regional director of membership, Minnesota Public Radio; Kelly Wilkinson, Membership Manager, Louisville Public Media; and Sachi Kobayashi, Development Director, WXPN
- Aug 12, 2020 2:00pm
- Eastern time zone
- |
Getting your donors to give you automatic, ongoing monthly contributions as sustainers isn’t just a trendy fundraising idea anymore. It’s a necessity for your station in order to maintain its financial health, especially when uncertain times arise. Many stations have up to 50% of their donors giving monthly, but a handful of stations have reached the 70% or more mark. Join us for a deep dive into what it means for a station‘s financial health…