PMDMC Summer Series | Supported by Sustainers: Why and How to Get to 70%

Getting your donors to give you automatic, ongoing monthly contributions as sustainers isn’t just a trendy fundraising idea anymore. It’s a necessity for your station in order to maintain its financial health, especially when uncertain times arise. Many stations have up to 50% of their donors giving monthly, but a handful of stations have reached the 70% or more mark. Join us for a deep dive into what it means for a station‘s financial health…