PMDMC Summer Series | Supported by Sustainers: Why and How to Get to 70%

Anne Kendrick, assistant director of annual giving, North Carolina Public Radio; Lindsay Kimball, regional director of membership, Minnesota Public Radio; Kelly Wilkinson, Membership Manager, Louisville Public Media; and Sachi Kobayashi, Development Director, WXPN

  • Aug 12, 2020 2:00pm
  • Eastern time zone
  • |
Getting your donors to give you automatic, ongoing monthly contributions as sustainers isn’t just a trendy fundraising idea anymore. It’s a necessity for your station in order to maintain its financial health, especially when uncertain times arise. Many stations have up to 50% of their donors giving monthly, but a handful of stations have reached the 70% or more mark. Join us for a deep dive into what it means for a station‘s financial health…

Getting your donors to give you automatic, ongoing monthly contributions as sustainers isn’t just a trendy fundraising idea anymore. It’s a necessity for your station in order to maintain its financial health, especially when uncertain times arise. Many stations have up to 50% of their donors giving monthly, but a handful of stations have reached the 70% or more mark.

Join us for a deep dive into what it means for a station‘s financial health when when seven out of ten donors give every month instead of once or twice a year. Learn how to get your station to this level and how to run your membership program when you’re there.

Sponsored by:

MemSys


PMDMC 2020 Summer Series