NHPR used the Benchmarks for Public Radio Fundraising tool to identify areas of fundraising underperformance that they transformed with targeted strategies.
Take advantage of increased listener loyalty to bring in more sustaining members. They will bring financial stability that will be more important than ever.
Raise more money online by experiencing your online giving process as a donor would. Then make the improvements that will allow more donors to give, and give again.
Sustainers are your partners in membership. Now is the time draw them in and show them how essential they are to your station.
Minimize the ripple effects of the massive Marriott Starwood data breach on your station's members by following these data security best practices.
Find out where the next stage of essential growth for your station's sustaining membership program lies by taking our 10-question quiz.