PMDMC Summer Series | The Public Radio Fundraising Scorecard

What happens when you secretly donate to 70 public radio stations across the country? You receive an in depth view of how our industry interacts with donors. From February to April 2020, Next After and Greater Public conducted the Public Radio Mystery Donor Audit by giving to 70 public radio stations and monitoring their subsequent engagement. Join us for a review of this Audit to learn how the public radio donor process compares to other…