Using Metrics to Evaluate and Adjust Digital Campaigns
MEASURE WHAT MATTERS, IMPROVE WHAT DOESN’T
Measure and optimize your digital campaigns using key metrics to maximize your fundraising impact. Watch this 30-minute on-demand training to understand how to track, evaluate, and adjust the performance of your digital campaigns. Download the slides >> Navigate this page Key Metrics in Digital CampaignsEmail MetricsEmails deliveredUnique opensUnique clicksUnsubscribe rateHard bouncesSoft bouncesSocial Ad MetricsImpressionsClicksCostsFrequencyLanding PagesPageviewsNumber of gifts (one-time and monthly)Revenue raised (one-time and monthly)Actions takenAd KPIs to TrackReturn on Ad Spend (ROAS) = Total Revenue…