Webinar: Audience Diversity Research from NPR

Presented by Abby Goldstein, President & Executive Director, PRPD; Gwynne Villota, Associate Director Audience Insights, NPR; and Adriana Waterston, Senior Vice President Insights and Strategy, Horowitz Research

NPR recently conducted research among Black and Hispanic light/non-NPR users to help understand what is working and what needs to change to better appeal to these audiences. See the research results and takeaways that you can apply to your local audience development efforts.



 

Attached Files

  1. Slides from NPR Audience Research Webinar