Tag: Market Research
Is Radio Still a Strong Marketing Choice?
How to Use “Outside Thinking” to Develop Public Media Audiences
How TPT Embarked on Marketing Research to Expand BIPOC and Younger Audiences
Turn Q2 Holidays and Special Days into Sponsorship Promotion
Building Audience Means Building Relationships
Leveraging Category Disruption in 2022
Webinar: Audience Diversity Research from NPR
See results and takeaways from NPR’s recent research among Black and Hispanic light/non-NPR users
Member Only Content
Webinar: M+R’s Benchmarks and What They Mean For Your Station
Learn about donor behavior with a deep dive into M+R’s Benchmarks, featuring digital data from email, social media, and texting.
Member Only Content
NPR Audience Profile
NPR's audience insights team releases a comprehensive profile of the core NPR audience every year. Profile 2019 - a detailed snapshot of the demographics, lifestyle, and purchasing habits of the NPR broadcast and NPR.org audience, is available on the NPR station site as an Excel or PDF file.