Tag: Market Research
Webinar: M+R Benchmarks for Public Media
Learn more about the 2023 M+R Benchmarks Study results with a specific focus on findings from public media orgs.
Is Radio Still a Strong Marketing Choice?
How to Use “Outside Thinking” to Develop Public Media Audiences
How TPT Embarked on Marketing Research to Expand BIPOC and Younger Audiences
Turn Q2 Holidays and Special Days into Sponsorship Promotion
Building Audience Means Building Relationships
Leveraging Category Disruption in 2022
Webinar: Audience Diversity Research from NPR
See results and takeaways from NPR’s recent research among Black and Hispanic light/non-NPR users
Member Only Content
Webinar: M+R’s Benchmarks and What They Mean For Your Station
Learn about donor behavior with a deep dive into M+R’s Benchmarks, featuring digital data from email, social media, and texting.