Public media stations across the country are launching projects and initiatives to engage a long-neglected audience: the Missing Middle or Gen Z tweens/teens who have graduated from PBS KIDS programming. Stations are experimenting with new production models to meet these younger audiences where they are – on TikTok, in podcasts, and other non-traditional content platforms. How can stations use these new initiatives and platforms to “patch” a leak in our audience and (eventual) donor pipeline for long-term sustainability?
Webinar: New Platforms & New Audiences: Engaging Gen Z for Long-Term Sustainability
Presented by Kay Coz, Director of Institutional Giving, WLIW-WNET; Amanda Granger, Director, Community Engagement, WLIW-WNET; Anne Guttridge, Associate Producer, Twin Cities PBS / TPT; and Elizabeth Rood, Senior Fellow, Joan Ganz Cooney Center at Sesame Workshop
- Oct 19, 2022 2:00pm
- Eastern Time Zone
- |
- 60 minutes
Public media stations across the country are launching projects and initiatives to engage a long-neglected audience: the Missing Middle or Gen Z tweens/teens who have graduated from PBS KIDS programming. Stations are experimenting with new production models to meet these younger audiences where they are – on TikTok, in podcasts, and other non-traditional content platforms. How can stations use these new initiatives and platforms to “patch” a leak in our audience and (eventual) donor pipeline…