Public media stations across the country are launching projects and initiatives to engage a long-neglected audience: the Missing Middle or Gen Z tweens/teens who have graduated from PBS KIDS programming. Stations are experimenting with new production models to meet these younger audiences where they are – on TikTok, in podcasts, and other non-traditional content platforms. How can stations use these new initiatives and platforms to “patch” a leak in our audience and (eventual) donor pipeline…