Webinar: New Platforms & New Audiences: Engaging Gen Z for Long-Term Sustainability
Public media stations across the country are launching projects and initiatives to engage a long-neglected audience: the Missing Middle or Gen Z tweens/teens who have graduated from PBS KIDS programming. Stations are experimenting with new production models to meet these younger audiences where they are – on TikTok, in podcasts, and other non-traditional content platforms. How can stations use these new initiatives and platforms to “patch” a leak in our audience and (eventual) donor pipeline…
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