Public radio typically sees an influx of donors during a crisis, but many stations are going through a donor drought as our country and the world struggle with multiple persistent crises.
Where are all the donors?
Public TV is faring better; many stations credit Passport with TV’s relative success over radio. But several factors are driving public media’s membership outcomes. Some factors are short-term; some will be with us for a long time. Some factors are within our control; others are out of our hands.
It’s an important time to understand the membership landscape as well as where radio and TV will find opportunities for growth. This is why we’re offering this year’s session on the State of the System in Public Radio and TV before we gather at the PMDMC.
Join us for a critical discussion about where membership is now and where it’s going. Bring your team. We all need this information to help us navigate our shared future.