Webinar: The State of the System in Public Radio and TV Membership 2023

Presented by Jay Clayton, Greater Public Individual Giving Advisor; and Deb Ashmore, Senior Analytics Consultant at Blackbaud

  • Jun 14, 2023 1:00pm
  • Eastern Time Zone
  • |
Public radio has been experiencing a donor drought for more than a year. It’s a lingering effect of the pandemic. Many listeners are not commuting to work as often as they used to, if at all, and consequently many public radio fans aren’t listening as often as they used to. Less listening translates into less giving. Though Public TV fared better during the quarantine, thanks in large part to Passport, as the quarantine ended, audiences…

Public radio has been experiencing a donor drought for more than a year. It’s a lingering effect of the pandemic. Many listeners are not commuting to work as often as they used to, if at all, and consequently many public radio fans aren’t listening as often as they used to. Less listening translates into less giving.

Though Public TV fared better during the quarantine, thanks in large part to Passport, as the quarantine ended, audiences and donors resumed their downward pre-pandemic trends.

It’s an important time to understand the membership landscape as well as where radio and TV will find opportunities for growth. This is why we’re offering this year’s session on the State of the System in Public Radio and TV before we gather at PMDMC23.

Join us for a critical discussion about where membership is now and where it’s going. Bring your team. We all need this information to help us navigate our shared future.