Unlocking the Giving Pipeline for More Givers and Giving: A Three-Part Series
As public media broadcast audiences have declined, the revenue sources we’ve long depended on are challenged to evolve, and this can take time.
The good news? Your existing supporters can sustain your service while you build new audiences.
To gain more givers and giving, stations will need to nurture a more powerful individual-giving pipeline, one that engages a donor at any giving level with strategic sophistication. This three-part webinar series will unlock the dynamics of a more powerful individual giving pipeline using the experience of high-functioning membership, mid-level, and major giving programs.
We’ll explore the foundational stage of membership, nurturing donors with annual gifts of $1 to $999, then delve deeper into mid-level giving, guiding you through strategies to elevate donors contributing $1,000 to $9,999 annually. Finally, demystify the work of major giving, where gifts surpass $10,000, and learn how to cultivate lasting relationships for significant impact.
Join us as we navigate a more powerful giving pipeline to secure a thriving future for every public media organization.
- Part 1: Foundational Membership – Thursday, May 9, 2024 at 2pm ET / 11am PT
Jordan Dunn, Director of Membership at Pittsburgh Community Broadcasting Corporation, and Deanna Archetto, Director of Membership at LAist, will outline the membership strategies that have led to more givers and giving. - Part 2: Unlocking Mid-Level Giving – Thursday, May 16, 2024 at 2pm ET / 11am PT
Petrice Gaskin, Associate Director of Mid-Level Giving at KQED, Sarah Ervin, Development Director at KPCW, and Renai Bodley, President and General Manager at KPCW, will outline the mid-level giving strategies that have led to more giving. Watch the recording >> - Part 3: Demystifying Major Giving – Thursday, May 23, 2024 at 2pm ET / 11am PT
Mary Hull, Director of Development at WBUR, Peter Host, Development Director at Alaska Public Media, and Jodi Plikat, Manager of Major and Legacy Giving at Alaska Public Media, will outline the major giving strategies that have led to more giving. Watch the recording >>
Please note that you must register for each webinar in the series individually.
These webinars will be recorded and available to watch on-demand shortly after they conclude.