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Tag: COVID-19

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Post in Major and Planned Giving

Planned Giving Communication During the COVID-19 Pandemic

Communicate with donors about changes in giving incentives related to the CARES Act or the SECURE Act in a way that's appropriate to this challenging moment.

Tagged with: COVID-19  Donor Cultivation  Gift Club  Mid-Level Giving 

Post in Membership

WBUR’s One-Day $1 Million Drive During COVID-19

Learn more about how WBUR met its spring on-air membership goal with a one-day drive due to COVID-19.

Tagged with: COVID-19  On-Air Drives 

Post in Membership

Staying Donor-Centered in a Time of Upheaval

Remember that fundraising is about your listeners, not your station. Use this copy to drive that message home.

Tagged with: COVID-19  Direct Mail  On-Air Drives 

Post in Corporate Support

Accommodating Adjusted Copy Requests During COVID-19

Get recommendations for how to balance copy change requests due to COVID-19 while adhering to (unchanged) FCC guidelines.

Tagged with: COVID-19  Underwriting Credits 

Resource in Membership

Webinar: On-Air Fundraising During a Global Pandemic

Learn about the creative ways stations are finding to raise necessary funds in unprecedented circumstances.

Tagged with: COVID-19  Membership  New Members  On-Air Drives  Strategy  Webinars 

Post in Corporate Support

The Current Impact of COVID-19 on Underwriting, Part 2

Understand more corporate support strategies and opportunities that are helping stations stay focused during the COVID-19 epidemic.

Tagged with: COVID-19  Industry Categories  Pricing  Underwriting Copy 

Resource in Membership

Webinar: #GivingTuesdayNow: Brainstorming Public Media's Opportunities with the New Global Day of Giving

On May 5, 2020, in response to the unprecedented need created by the COVID-19 crisis, GivingTuesday is organizing #GivingTuesdayNow, a global day of giving and unity.

Tagged with: COVID-19  Webinars 

Post in Membership

Embrace Sustainers During the COVID-19 Crisis

Sustainers are your partners in membership. Now is the time draw them in and show them how essential they are to your station.

Tagged with: COVID-19  Sustainers 

Post in Major and Planned Giving

The COVID-19 Crisis Is a Time to Pull Major Donors Close

Feel confident reaching out to major donors who have shown they want to - and are - giving in this time of crisis.

Tagged with: COVID-19  Donor Acknowledgement  Donor Cultivation 

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