Corporate Support | COVID-19
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Is Radio Still a Strong Marketing Choice?
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Webinar: Best New Corporate Support Ideas: Pandemic Recovery Edition
Sales colleagues will share their best ideas from the past year in a replay of this popular PMDMC21 session.
Prepare Now for the Coming Corporate Support Rebound
Configure your team and offerings to be prepared for an anticipated growth in corporate support revenue in the coming year.
How to Pivot Corporate Support to Meet This Year's Challenges, Part 3
Respond to COVID disruptions with forward-looking corporate support practices.
Finding Ways to Meet Sponsors’ Needs During a Pandemic
One director of marketing and community partnership at WEDU-TV shares some of the practices - old and new - that have helped her meet sponsors’ needs in valuable ways during COVID-19.
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Sample Copy: Healthcare
Freshen up your credit copy with real samples of health-care credit copy from stations across the country.
Corporate Support Strategy in the Coming Year: Shopping Guides to Support Local Businesses
Get recommendations from Paul Jacobs about local vs. national underwriters and other local business tips.
Corporate Support Strategy in the Coming Year: Growing and Diversifying Audience
Get recommendations from Paul Jacobs about best practices for operating public media outlets and targeting businesses for younger audiences.