Webinar: Make the Data Work for You: How WBUR’s Data Integration Resulted in More Efficient and Strategic Outcomes
Presented by Joan DiMicco, Professor, Boston University, College of Communication; Eric Brown, Data Architect, WBUR; and Dixie Ledesma, Associate Director, Donor Strategy & Data, WBUR
- Jul 30, 2025 2:00pm
- Eastern Time Zone
- |
- 60 minutes
One of the biggest selling points for investing in a digital transformation is that with integrated platforms you will have a “360-degree view” of your donors and business partners. While that sounds beneficial, how does that translate into tangible benefits at a public media organization?Join us for a deep-dive into how WBUR’s complete digital infrastructure overhaul enabled the creation of two powerful dashboards that have transformed how their membership and business sponsorship teams use data…