Category: Uncategorized
What You Might Not Know About Recruitment Underwriting
Refine your FCC credit copy compliance with these recommendations for the underwriting phrase "learn more," and recruitment underwriting.
How to Write a Capital Campaign Case Statement That Dazzles Donors
Inspire major donors to be part of something big with these case statement preparation tips and station samples.
Use Data to Skillfully Manage Down... and Up
Set yourself up to win as a sales manager when you use data to set expectations with higher-ups and provide concrete motivation for your sales team.
How Minnesota Public Radio Captured the #MPRraccoon Sensation to Connect With Its Audience
Learn how Minnesota Public Radio delighted audiences by rapidly producing t-shirts and tote bags in response to the #MPRraccoon Twitter sensation.
Marketing Tactics Used by Top Podcasts
Build an audience for your public media podcast launch before you drop the very first episode.
Top Underwriting Category Takeaways: Financial
Give yourself an underwriting sales edge in the financial category by understanding these issues that are most important to them right now.
Three Easy Ways to Amplify Planned Giving at Your Station
Capture and cultivate public media donor interest in planned giving so your station can take advantage of one of the biggest revenue opportunities right now.
If Voicemail Is Dead, How to Connect With Underwriting Prospects?
If people are using voicemail less in business just as they are in their personal lives, then these are the tactics to use to successfully connect with underwriting sales prospects.
Why Planned Giving Makes a Difference: The Story Behind KEXP’s Surprise Transformational Estate Gift
Seattle's KEXP was surprised by a $10 million bequest from a relatively younger donor. Start with these simple steps to implement the planned giving essentials that could allow for a transformative gift at your station too.