Tag: Social Media

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Webinar: Get Ready for GivingTuesday 2021

Get strategies from last year’s record giving, plus donor insights and info about the most successful public media campaigns.

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Webinar: Best Practices for Social Selling

Learn to leverage your social network to find prospects, build relationships, and achieve your sales goals.

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Webinar: M+R’s Benchmarks and What They Mean For Your Station

Learn about donor behavior with a deep dive into M+R’s Benchmarks, featuring digital data from email, social media, and texting.

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Webinar: What Stations Are Doing to Build Relationships With New Digital Audiences During COVID-19

What stations are doing to serve, engage, and build loyalty among newly-growing digital audiences.

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Social Media Campaigns That Use the Audience Funnel

Harness the power of social media to grow audience, engage your fans, and raise more money.

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Social Media Fundraising for On-Air Drives

Amplify on-air-drive success with effective social media fundraising tactics.

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Facebook, Twitter, Instagram, and LinkedIn Tactics for On-Air Drives

Social media scientists have had more than a decade to study what works on social media (and what doesn’t). While algorithms and networks change, these are basic best practices for using social media effectively during live or time-sensitive events, such as pledge drives.

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Pledge-Drive Social Media Checklist

Social media cannot be a last-minute endeavor when planning a pledge drive. If your station does not invest the time, creativity, and resources required to be effective on social media during pledge drives, then online fundraising success will remain elusive. Begin working on content strategy at lea

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Content Strategy for Using Social Media During Drives

Well-written, visually-compelling, and creative content emailed, posted, and shared at the right time and at the right intervals is the secret to successfully converting a passive supporter into an active donor.

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LinkedIn for Public Media

LinkedIn may be the most powerful social media tool your station isn't utilizing to the fullest. Activate your potential in this space with our mini-guide to Profiles, Groups, and Pages.