Resource Types: Article
Member Only Content
Dealing With Rep Firms
Review answers to the most frequently-asked questions by stations considering outside underwriting representation.
Member Only Content
Creating Standard Underwriting Packages
Maximize the perceived value of your station underwriting with these recommendations for how to package your inventory.
Member Only Content
Guidelines for Digital Sponsorship
The online playing field is in a state of constant evolution. This doesn’t mean you shouldn’t play. It simply means that you need to be flexible and ready to adjust your practices and guidelines to adapt to the shifting landscape.