Resource Types: Article
Member Only Content
Writing Underwriting Credit Copy
Working with underwriters to create on-air copy can be one of the most challenging parts of the job in an underwriting department. In order to make the task easier, it is critical that the sales process focus on differentiating public radio by highlighting its unique value in the marketplace.
Member Only Content
Empowering Questions for Your Underwriting Prospects
Cultivate better underwriting sales success by asking better questions of your prospects from the start.
Member Only Content
Dealing With Rep Firms
Review answers to the most frequently-asked questions by stations considering outside underwriting representation.
Member Only Content
Creating Standard Underwriting Packages
Maximize the perceived value of your station underwriting with these recommendations for how to package your inventory.
Member Only Content
Guidelines for Digital Sponsorship
The online playing field is in a state of constant evolution. This doesn’t mean you shouldn’t play. It simply means that you need to be flexible and ready to adjust your practices and guidelines to adapt to the shifting landscape.