How to Manage Digital Buyers and Agencies

Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.

  It’s hard to work with digital agencies. How can I possibly compete with programmatic buying and the automated aspects of digital sales? Understand programmatic buying and how to position public media’s value against this trend. Ad Networks and Exchanges Research Companies, Data Providers and Other Supporting Businesses Pros and Cons of Programmatic for Advertisers Programmatic Buying & Public Media The Interactive Advertising Bureau (IAB) and Other Associations Load more   How do I handle…