PMDMC Summer Series | Creating New Corporate Sponsorship Products

Joan Dimicco, Executive Director, WBUR's BizLab; Lisa Cooper, Underwriting Specialist, Capital Public Radio; Kelly Morrison, Underwriting Specialist, Capital Public Radio; Toby Tabaczynski, Associate Director, Business Development & Marketing, WDET; and Jake Volcsko, Vice President of Digital Operations, Connecticut Public

  • Aug 13, 2020 2:00pm
  • Eastern time zone
  • |
In 2019, several stations worked with WBUR’s BizLab to identify, test, and launch new sponsorship products, which pre-COVID-19 had proved successful in both bringing in new clients and increasing sponsorship revenue. At the same time, Connecticut Public launched a new product that has both engaged digital audiences and served as an entry point for sponsorship for smaller businesses. Join us to discuss these examples as we navigate the changing corporate support landscape. Sponsored by:

In 2019, several stations worked with WBUR’s BizLab to identify, test, and launch new sponsorship products, which pre-COVID-19 had proved successful in both bringing in new clients and increasing sponsorship revenue. At the same time, Connecticut Public launched a new product that has both engaged digital audiences and served as an entry point for sponsorship for smaller businesses. Join us to discuss these examples as we navigate the changing corporate support landscape.

Sponsored by:

Omny Studio - A Triton Digital Company


PMDMC 2020 Summer Series