PMDMC Summer Series | Creating New Corporate Sponsorship Products

In 2019, several stations worked with WBUR’s BizLab to identify, test, and launch new sponsorship products, which pre-COVID-19 had proved successful in both bringing in new clients and increasing sponsorship revenue. At the same time, Connecticut Public launched a new product that has both engaged digital audiences and served as an entry point for sponsorship for smaller businesses. Join us to discuss these examples as we navigate the changing corporate support landscape. Sponsored by: